The siob.she fashion boat set sail one hot summer's evening in the year 2010. A Siob, a She and a Chlo, all bound by a love of mystery, feminine wiles, form and structure. Speckled by fate and guided by day dreams, the trio embarked upon a voyage into the sartorial unknown. Siob, a master of intricacies, She, an intuitive fashioner and Chlo a tricksy wordsmith: different methods, one approach.
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siob.she is a London-based fashion label created by designers Siobhan O’Callaghan and Sheila Eckhardt. After meeting whilst studying Fashion at the Limerick School of Art and Design in Ireland, the pair moved to London and have spent the last two years working within the fashion industry as a visual merchandiser and buyer respectively. Having gained valuable experience with established designers such as Kinder Aggugini, Preen, Sinha-Stanic and Tata-Naka, the young duo are now ready to launch their first collection.
Chloe Belle is an English graduate who escaped to the bright lights to work in fashion PR with labels such as Biba, Felder Felder and Dannijo. After a chance meeting with Sheila in a seedy backwater Soho shack, the trio quickly formed a strong union based on the idea of delivering a uniquely personal fashion vision which enables women to wear great clothes and do great things wearing them.
This blog will chart the ups and downs of setting up a label in London and will provide an outlet for our frustrations, inspirations, moments of success and times of woe. Welcome aboard!
